When life is business as usual, we rely on bartenders to recommend our scotch. When the pandemic hit, bartenders needed us more than ever, as many of them found themselves without a job. They needed work, and we had consumers eager to make bartender-level cocktails from the safety of their own homes.
The Kitchen Sink Drinks program was born - a virtual bar on social media, staffed by a new team of out-of-work bartenders every week to create custom craft Johnnie Walker cocktails from random ingredients people had at home.
We asked people to submit their ingredients, and for every post tagged with #TipsFromHome and #DiageoDonation we donated a $1 tip to the United States Bartenders’ Guild - helping people taste more out of life and do some good while they were at it.
