Less catwalk, more dog walk.
Catwalk fashion can be kind of ridiculous, mostly due to how impractical it is.
Because Milk-Bone wants to bring more dog into everything, we came up with the idea to make fashion, well, more dog.
By teaming up with Only NY, an iconic streetwear brand famous for their collaborations, we created a functional collection of dog walking gear to make walks more enjoyable.
In this lookbook, we wanted to show off both the functionality and swag of the gear, as well as hero the bond between owners and their four-legged companions - which is what Milk-Bone is all about.
Film shot by director Thuan Tran.
Stills shot by photographer Nayquan Shuler.