What’s the first thing that comes to mind when you hear the word “khaki”? Dull, right? Beige. Boring. Stiff.

For GAP’s 2020 Spring Collection, we wanted to prove the opposite by inviting people to relearn the khaki,
because at GAP, khaki is in fact colorful, stretchy, comfortable and stylish.

The campaign was shot by director Agostina Galvez and photographer Micaiah Carter.