Every sip of Johnnie Walker is a story for your senses.

It’s smokey and intense. And because it’s got more character, depth and soul than cheap beer or vodka soda, we wanted to make a film to show it.

It’s no secret that scotch comes with baggage. Our goal was to catapult it out of the white man’s armchair, creating a spot that felt much more fashion than food and drink.

The spot was shot by director Matt Lambert.